Podcasting is taking off in Australia, says new survey
According to ABC’s second annual Podcast Research Survey released today, Australians are increasingly embracing podcasting with strong recorded growth in the sector.
The survey indicates that both the frequency of listening and time spent listening to podcasts has increased year on year.
Additionally, over half of all Australian adults claim to have tried podcasting. Yearly listening is up on last year with one-in-two podcasters claiming to listen to more podcasts in 2017.
Podcast listeners claim to have listened to an average of six podcast episodes and four podcast series per week, while the most popular times of day to listen remains the late afternoon and evening.
Smartphones are the most popular device for podcast listening with 62%, highlighting a preference for on-the-go listening.
Director of ABC Radio, Michael Mason, said, “We’ve seen an enormous growth in our own on-demand audio listening with podcasts such as Conversations with Richard Fidler receiving millions of unique downloads each month in addition to the large numbers who tune into his radio program each weekday.”