Peter Williams announced for new NZ station Magic Talk

MediaWorks’ new station Magic Talk has announced its first talent for 2019.

The station, merged from Magic and RadioLive, will incorporate music and talk welcomes Peter Williams as a talk radio host.

Williams has been part of TVNZ News since 1979 and has twice been named by public vote as New Zealand’s best newsreader.

“As someone approaching the age of Winston’s Gold Card, I have plenty of thoughts and opinions on various issues, formed from having quite a few years on this planet,” says Williams.

“I’m delighted this offer has come pretty much out of the blue from Magic Talk. It’s a new station and I’m really enthusiastic about sharing my views with those who call, email or text in.”

The new station will launch on January 19, is aimed at the 45+ demo, and will reportedly broadcast 90% talk.

“Peter is one of the nicest guys in broadcasting and he’s incredibly professional,” said MediaWorks group content director.

“But he’s very determined to get his viewpoint across. Talk radio is about views – people will agree or disagree, but it’s very important to have a strong viewpoint.

“That’s where Peter will shine and he also has a great connection with people. He’s very well liked and people feel they know him.”

Closer to home, listeners will recall NOVA Entertainment’s attempt at a music-talk station in Australia called Vega, which launched in 2005.

Vega, which attracted talent including Shaun Micallef, Wendy Harmer, Tony Squires, Rebecca Wilson and Mike Perso, was ditched after five years and rebranded to Classic Rock, and later, smoothfm.