Omny Studios partner with Emmis Communications
US media company Emmis Communications has partnered with Australian audio publishing platform Omny Studios and audio technology provider Triton Digital to enhance its on-demand audio offering.
Emmis’ Radio Division owns stations in the top two national markets – New York and Los Angeles – and in St. Louis, Indianapolis, Terre Haute, and Austin.
By incorporating market-leading technology from Omny and Triton, the new deal will enable Emmis to deliver a streamlined system of capturing, editing, distributing, analysing and monetising their on-demand content.
“We are impressed with how quick and easy this solution makes both creating and monetising high-quality content for our engaged listeners,” said Chase Rupe, VP of Programming and Operations, and Director of Streaming at Emmis Communications.
“The solution from Omny and Triton is the complete audio management tool that we’ve been waiting to find for quite some time, enabling us to be more efficient, offer more engaging content and reduce production costs.”
Furthermore, by using Omny’s integration with Triton’s Advertising Platform, TAP Podcast, Emmis will increase value to advertisers by utilising the technology to monetise its podcasts with dynamically inserted ads.