Omny Studio partners with Placard Media to boost podcast ad revenue
A new partnership between podcast host Omny Studio and Placard Media, Australia’s first podcast focussed advertising agency, will enable Australian and New Zealand based audio publishers to pair with advertisers and sponsors.
Omny will gain access to Placard’s existing relationships with brands, while giving brands increased access to podcasts through a single point of contact.
By matching advertisers with podcasters, the outcome for brands is that they can target a contextually relevant and engaged audience which is more likely to both hear and respond to the advertising.
“We are thrilled to be able to provide our podcasters with access to new revenue opportunities through this partnership” said Sharon Taylor, CEO of Omny Studio.
“Working closely with Placard Media we’re able to help match shows on the platform with the right brand for them, provide advice and support on the monetisation process and keep working with them to grow their show.”
Andy Hayes, Placard Media CEO, says the partnership supports the continuation of podcast market growth in Australia.
“Our work with Omny will allow more podcasts and brands to make those all important connections. The model will see creators maintain control, with the ability to deliver ads in partnership with the brands, meaning a better outcome for both as the Australian market continues to grow.”