OMG is the new DAB+ brand that SCA has launched to replace Classic Rock Digital. The guy behind it is Dave Cameron, Head of National Content and Development. We asked Dave a couple of questions about OMG.
RT: Who’s the target?
Dave: OMG is an eclectic Adult station that is best described for the reactions it creates to its music, rather than try and define the format. Hence the name.
RT: What’s the format about.. pure Surprise and delight?
Dave: There’s no certainty or borders around it’s format, except it shouldn’t sound like anything else on offer.
RT: So what type of music….
Dave: It plays stuff you can’t remember the name of, or who sings it, but you have some random memory of hearing it.
OMG is a reaction station, it’s a bit like your kooky weird Uncle, a little odd, strangely compelling, but more often than not the life of the party.
So there you go. OMG is the replacement for SCA’s much-loved Classic Rock Digital station. If you have a DAB+ receiver it will pop-up straight up – worth a listen. We guarantee it will play some stuff you haven’t heard in a while – pure train wreck scheduling.