Nova unveils new branding and TVC
Ed Sheeran, Katy Perry, Chris Martin, Niall Horan, Little Mix and Illy feature in a new Nova TVC which introduces the network’s “reinvigorated” branding – its first upgrade in six years.
According to Nova, the updated look and feel is “to reflect Nova’s passion for providing the freshest music and highlighting the power of live entertainment”, and for showcasing “Nova’s commitment to brightening listener’s lives and staying in touch with the vibe of each local city”.
Tony Thomas, NOVA Entertainment’s chief marketing and digital officer said that the Nova brand has always been considered one of the strongest media brands in Australia and the launch of the new positioning and will ensure Nova’s image remains modern, energetic and dynamic.
“Great brands continually evolve, and it’s exciting to be able to build on the love for the Nova brand by our listeners from a position of strength into 2017 and beyond.”
The branding will extend across all touch points from on-air programming, new mobile apps (including Apple Carplay) desktop, mobile sites and social platforms and across all signage, merchandise and street teams.
A statement issued this morning also confirmed a serious marketing commitment.
The brand refresh includes an extensive marketing and national media campaign across TV, OOH, social and consumer and trade media from 5 February.
Nova’s last brand update was in 2011.
More recently NOVA Entertainment invested in a significant brand study to provide insights and put Nova in a position to further develop its strong audience connection, now and for the future.
Nova’s reinvigorated look and feel in 2017 is designed to continue to ensure Nova’s image remains the dominate radio brand for the under 40 audiences.