Nova releases branded podcast, Modern Babies

Modern Babies, a new 10-part branded podcast series from NOVA Entertainment for Genea, is now available on iTunes.

Modern Babies delves into fertility and IVF through audio-based storytelling, which according to NE, creates an intimate platform to provide information and support about the journey through fertility.

Genea brand and marketing manager, Nicole Papoutsis, said the company is constantly on the hunt for new ways to give the public the knowledge they need about fertility and help them avoid the heartbreak of finding out about their fertility challenges too late.

“When Nova proposed the idea of a podcast all about fertility, it fit the bill perfectly. It’s an engaging and fast growing medium which gives us the scope to explain what can be a complicated topic and get the message out there. It is also a medium which lets people consume information on what can be a taboo topic, privately,” Papoutsis said.

Andy Milne, NE’s head of creative services said, through its research, NE discovered there was a real need for informative, relevant and specific Australian details about IVF.

“By recruiting experienced podcast professionals and surrounding them with our state-of-the-art audio production facilities, we were able to produce a series designed to strike a balance between inquisitiveness, science, emotions and information.

“We are extremely proud of the result and know it will help listeners navigate their IVF journey,” Milne said.

Modern Babies launches this week with a different theme explored weekly over a 10 week period. Listen to the podcast here.