NOVA Entertainment appoints new commercial digital role
NOVA Entertainment has pulled off a bit of a recruiting coup in confirming its new head of digital audio Sydney.
Former Initiative Sydney GM Nick Wokes has been appointed to the role to drive client solutions for the NE’s suite of digital audio products.
Wokes joins Nova with more than 14 years in strategic media and communications having held the roles at Zenith New York and Match Media.
“Nova is an amazing company that I’ve always respected and loved doing business with. They are continuously looking at ways of driving business results for their clients and their investment in digital radio is testament to that.
I’m pumped to be working with the team on this new and exciting stage of my career.”
Luke Minto, NOVA Entertainment’s Sydney Market Leah and commercial sales director says Wokes has a lot to offer the company and clients.
“Nick Wokes brings a wealth of marketing astuteness that will deliver results for clients.
“Digital audio is on the rise in consumer consumption and commercial opportunities, it is critical we position ourselves as a market leader.
“Timing is critical to any success and we know Nick’s appointment is perfect timing for the growth curve of podcast, streaming and voice activation.”
Wokes joins NOVA Entertainment on April 1st.
His arrival follows the appointment of two specialist digital audio roles in Melbourne: Ben McMillan as Melbourne’s head of digital audio and Elizabeth Maplestone as digital audio specialist.