SCA’s new Partnership

Southern Cross Austereo have partnered with Triton Digital to bring the first Programmatic Audio Ad Exchange to Australia.

Triton Digital out of the US, is known for its delivery of smart tech for the audio industry. The deal will see the partnership bring a2x®, the world’s first online audio advertising exchange to Australia in June.

Southern Cross Austereo, Head of Digital Sales & Operations, James Bayes said, “We’re pleased to be partnering with Triton Digital to bring a2x® to Australia. a2x® will enable Australian brands to engage with a highly desirable audience across a range of premium, digital audio publishers at scale for the first time, which is a significant step forward for the Australian audio industry as a whole. This is further evidence of our strong commitment to leverage technology and data to improve results for clients.”

a2x® will see the buying of targeted online and mobile audio ad inventory. For advertisers and agencies it means they can buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange. Publishers confirmed as participating in the June launch include: audioBoom, Guvera, Omny, Rdio and SCA.

Triton Digital, President of Market Development, John Rosso said, “SCA is the perfect partner with which to launch a2x® in Australia. SCA have an unparalleled knowledge of the marketplace and a unique capability to create value for both advertisers and publishers in the exchange.”