New branding for Fifi, Dave & Fev
Radio Today has spotted a significant change to Fox FM’s breakfast branding in Melbourne.
The longtime anchor of the show, Byron Cooke, has been added to the #1 FM show’s creative – now called Fifi, Dave, Fev & Byron.
Breakfast at Fox FM ended the year up 0.9 in survey eight, at 9.4%.
Byron also hosts HIT AU across the Hit Network.
SCA has been contacted for comment.