The Mother of All Radio Battles: Melbourne vs Sydney in 2018
This year is shaping up to be the mother of all radio battles, but it may not be the showdown you’re expecting.
The two station’s to watch in 2018 will be Southern Cross Austereo’s 2DayFM Sydney and Australian Radio Network’s KIIS FM Melbourne.
Both have new Breakfast lineups, new Drive shows and both stations are expecting positive turnarounds in the year ahead.
So which of the two will win out by the end of Survey #8 in December?
In one corner is 2DayFM, led by SCA’s Guy Dobson and Gemma Fordham, versus KIIS FM under the direction of ARN’s Duncan Campbell and former 2Day FM content director, Derek Bargwanna.
Here’s how they currently stand:
Radio Today will check back after Survey #1 results and then each survey this year, to see how the Mother of All Radio Battles’ is tracking.
The $64 million-dollar question is: who will win? SCA Sydney or ARN Melbourne?
The Group PD’s as well as the CEO’s of both radio groups, SCA’s Grant Blackley and ARN’s Rob Atkinson, have a lot riding on the outcome of these two stations. Place your bets in the comments below.