More breakfast than before at SAFM

A month ago, SAFM announced that 2 of their 3 breakfast personalities would not be returning after Survey 6 (see here).

'Hayley, Craig & Rabbit' finished up on Friday and the station are getting ready to announce the new breakfast lineup for SAFM in the coming week.

On Facebook this morning they released this intriguing pic that gives a clue as to what will be happening…

Donna Puechmarin, SAFM Content Director said…

"Our listeners come first and their needs and habits are paramount in the strategy behind this move”.
 
SCA's Group CD, Craig Bruce said…

"SAFM has traditionally been a breeding ground for innovation in the Australian radio landscape. It's a tradition we are proud to continue by breaking new ground. We are really excited that Adelaide audiences will be the first to experience this radio first."

The station will announce the new lineup on Friday and they will start on-air Monday.

An interesting new concept for breakfast radio that may see them developing a show in a less vital timeslot while pushing their prime offering into the workday.