the smooth Creative Challenge winner

NOVA Entertainment have announced Medibank as the winner of the smooth Creative Challenge, with their winning idea My Music Month which has been designed as a month long campaign celebrating the healing power of music.

After working with NOVA’s CREATE team to further shape their ideas into fully-fledged campaigns ready to go live if they were selected as the winner, the finalists pitched their campaigns to an industry panel consisting of Russel Howcroft – Network TEN Executive General Manager, Penny Rowland – The Australian Ballet’s Director of Marketing, Andre Eikmeier – Vinomofo CEO and co-founder and Tony Thomas – NOVA Entertainment’s Chief Marketing and Digital Officer.

Kate Day, NOVA Entertainment National Commercial Strategy Director for CREATE said, “Although there could only be one winner, we were so inspired by many of the entries that we hope we have the opportunity to see them happen in the future. The quality and originality of the ideas was beyond expectation and no doubt the judges had a tough time deciding on a winner from our very worthy finalists. We’re all looking forward to bringing My Music Month to life together with Carat Connect & Medibank – not only because it epitomises the sort of work we’re passionate about doing, but also because we know our audience will love it.”

Mediabank My Music Month will receive a $500,000 integrated campaign including media and production across smoothfm’s on-air, digital and experiential platforms.