MEDIAKIT2018
Branded Editorial
Share your story with our audience.Display Advertising
Engage with our readers online and in-email.Email Marketing
Drive sales or leads with a solus EDM.Event Integration
Increase brand awareness as an event partner.Job Listings
Share your opportunity with thousands of candidates.Social Media
Amplify your message through our social channels.Reporting
In-depth reporting on all campaign elements.Bespoke Packages
Let’s create the ultimate campaign together.Who We Are
Our audience includes major labels, publishers, promoters, touring companies, artist managers, journalists, publicists, venues, radio and TV networks, on-air talent, content and music executives and directors as well as marketers, industry heavyweights and influencers. Here’s a glimpse into our active subscribers:
Australia’s #1
source for music industry news, discussion, charts and jobs since 1994.
Australia’s #1
source for radio industry news, discussion, ratings and jobs since 2011.Channels
Combined social audience statistics for both TMN + RT:Newsletter
We deliver daily to 12,000 Australian music and media professionals, with a 33% average open rate and 8% CTR.
Website
80,000 industry readers visit our websites an average of 130,000 times each month viewing 400,000 pages.
Socials
30,000 Facebook users and a further 38,000 on Twitter keep up to date with the latest from our newsroom.
Get in touch with us
Whether your budget is $200 or $20k, we’ll work together and build a campaign that delivers results. Ready when you are.
Our Audience
Who exactly do we connect with?
The Music Network
Computer
iPhone
Android
49%
Computer
Casual Readers
Loyal Readers
Brand Lovers
Loyal Readers
Brand Lovers
Female 52%
Male 48%
Male 48%
Similar Facebook Page Likes
(In order of relevance) BIGSOUNDBeat Magazine
FBi Radio
ARIA
Secret Sounds
Music Feeds
Tone Deaf
Rage
triple J Unearthed
Double J
Affinity & Interest Categories
(In order of reach) Entertainment - 86%World news - 85%
Rock music - 73%
Indie spotlight - 68%
Green living enthusiasts - 65%
Travel news - 58%
Books news - 57%
Foodies - 49%
Country - 45%
Fashion - 44%
Radio Today
Computer
iPhone
Android
38%
Computer
Casual Readers
Loyal Readers
Brand Lovers
Loyal Readers
Brand Lovers
Female 41%
Male 59%
Male 59%
Similar Facebook Page Likes
(In order of relevance) Commercial RadioAustralia
Jocks’ Journal
Southern Cross Austereo
Mumbrella
Working Dog
Pedestrian JOBS
iHeartRadio
Hughesy and Kate
Media Watch
Affinity & Interest Categories
(In order of reach) Entertainment - 89%Books news - 67%
Business and news - 59%
World - 57%
TV lovers - 56%
Talk radio - 55%
Travel news - 48%
Tech news - 47%
Sports news - 45%
Avid investors - 21%
Ad Specs
What’s included?
Case Study • Conrad Sewell
Sony Music Australia release Conrad Sewell’s Ghosts & Heartaches with an integrated campaign across The Music Network and Radio Today.
Ghosts & Heartaches is the second EP by Australian singer songwriter Conrad Sewell, featuring two tracks Come Clean and Healing Hands.
It was a priority for Sony Music Australia to share the release with the industry, particularly music directors, TV producers and music supervisors.
An integrated campaign across both The Music Network and Radio Today platforms allowed Conrad Sewell’s release to be front-and-centre as readers engaged with other hyper-relevant industry content.
To achieve optimum cut-through, the campaign included display advertising on the websites and daily newsletters of The Music Network and Radio Today, as well as branded editorial.