Mackay gets a new Star
Grant Broadcasters have retired the Zinc rock format and brand in Mackay to relaunch as Star 101.9. The launch follows on from the same move in Cairns.
Chief Operating Officer Alison Cameron expects the Star rebrand to be warmly accepted by the local market.
“One week into our Star rebrand in Cairns and we’ve been overwhelmed by the positive feedback from listeners, clients and the broader business community. We expect Mackay will welcome Star 101.9 in the same way.
As we did in Cairns, we’ve restructured resources in Mackay to be managed independently, which creates rare new on and off air employment opportunities in regional radio”
For Star Mackay, this sees Drive announcer Scott Linden move off air to take on the role of local Content Director for Star and sister station 4MK. Breakfast announcer Rob Kidd remains in the 5am – 9am timeslot with a 80s, 90s, now music positioner across all shifts.
Promotionally, an overseas concert experience and an increased schedule of street based activity compliment the station rebrand. The new Star is streaming live at www.star1019.com.au