KIIS FM spruiking Will and Woody in new on-air promo
Australian Radio Network is readying for a ratings battle in 2018 on both its KIIS and Pure Gold networks. It’s all part of a “new strategic direction that has been in the planning for 12 months”, according to national CD, Duncan Campbell.
Among the well-reported changes is the competitive Drive shift on the KIIS Network. Will and Woody begin January 8 as Hughesy and Kate move across the dial to Southern Cross Austereo’s Hit Network. Hughes and Langbroek were #1 FM in Sydney in survey seven.
ARN has wasted no time in grooming listeners for the new 4pm to 6pm Drive show. A promo has begun to air on KIIS 106.5 that features fans of the pair describing Will and Woody as the “life of the party”.
“In 2018, get a fresh way to drive home,” leads the voiceover. “Introducing you to Will and Woody.”
On the recent announcement of Will and Woody for Drive and Jase and PJ for KIIS 101.1 Melbourne Breakfast, Campbell positioned the signings as a “coup” for ARN, suggesting that other networks had also courted both shows.
He added: “These changes not only enhance our national offering but also reinvents our approach for KIIS 101.1, marking a significant, bold step forward for Melbourne and the network overall.”