How Radio Can Make Money In Mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform?

Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money?

Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.

While theirs isn’t the only platform built with monetization in mind, it’s one of the leading ones. That’s why I invited them to share some of their success stories in this presentation from hivio 2015, the audio future festival.

Click the video below to watch: