Hit Network’s big breakfast broke new ground

In an Australian radio first, the women of the Hit Network have united to broadcast across Australia for International Women’s Day, streaming the event live on Facebook and Twitter.

Fox FM’s Fifi Box co-hosted the all-female national metro breakfast show this morning alongside 2Day FM’s Em Rusciano.

It featured prominent female guests Heidi Anderson (Hit92.9), Abby Coleman (Hit105), Cat Lynch (Hit107), as well as Hit Network national show hosts Carrie Bickmore, Ash London, Sam Frost and Constance Hall.

SCA’s director of social media Chris Ledlin said, “Today’s live stream of the Hit Network’s International Women’s Day show was a huge effort for many of our teams across the network and we are so thrilled with the results coming in.

“As of 11am Sydney time we’ve seen over 55,000 views on Facebook, 13,000 views on Twitter/Periscope, over 30,000 minutes watched on Facebook and a combined reach of over half a million people across both platforms,” he added.

Head of content at the Hit Network, Gemma Fordham, praised the strength of Hit’s female lineup and also announced a $10,000 donation that will go to UN Women, the driving force behind International Women’s Day.

“Every women that has been part of this today has embraced it,” Fordham said during the show this morning. “All over Australia we are fortunate to listen to wonderful female broadcasters and I think it’s really important for our network that we have equality and strong representation of woman on the air.”

The broadcast sparked conversation about a number of issues such as women’s safety, domestic violence and social media. Carrie Bickmore, co-host of Hit’s afternoon show Carrie & Tommy and Channel 10’s The Project, expressed her concerns over gender pay parity and the need for change.

“The latest stats show that the national gender pay gap is currently at 16.2%, and that has hovered between 15 and 19 percent for the past two decades,” she said. “We all need to speak up if we know that pay parity exists, or if we feel like woman are not being given the same opportunities.” 

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