Hello, welcome to the new look Radio Today
FUN fact – 430,000 people visited Radio Today in 2016 and to celebrate, we’ve built you a new website.
We didn’t arrive at the new site design without a lot of thought, debate, analysis of data and conversations with readers.
A very talented village of designers and developers have worked overnight shifts to meet our deadline – which was last Monday. Unfortunately, we didn’t make it. But we’re here now. It was worth the wait!
But the process doesn’t stop here; it has only begun. We will continue to evolve Radio Today, both this new site design and our unmatched coverage of radio, based on your ongoing input and ideas.
Since Radio Today‘s change of ownership and assuming the role of publisher and editor back in January, one thing I’ve learned is that you (our readers) are not shy in forthcoming; I love that so keep it rolling. And what a significant readership we have!
According to Google Analytics data from last year, 430,000 individual people visited Radio Today in 2016, and almost 90% of our audience is Australian-based.
All up, our savvy readers generated over 2.2million page views in that period which is, for a niche digital media outlet like this one, a promising indication that a lot of people care deeply about radio.
And most importantly, readers of Radio Today are highly engaged, offering comments and sharing articles via social platforms – and we want to make sure Radio Today remains a two-way conversation.
To put those numbers in perspective, by way of comparison, B&T averaged 3,416 daily unique browsers in April 2016, according to the Audited Media Association of Australia. Radio Today, in that same month, clocked 4,600 average daily unique browsers.
And in 2017, our numbers are up. Already this year, over 90,000 people have visited Radio Today for the inside word on radio. Our jobs page is averaging over 10,000 monthly unique browsers. And we’re reaching over 100,000 people every week on Facebook and Twitter.
Another notable observation is that nearly 70% of Radio Today‘s visitors are under 40 years of age and arrive via a mobile device, and as a result, our new design is mobile-first.
Reimaging and relaunching any brand is a big undertaking and a collective effort. The next step for us is to rethink how we approach our news and editorial coverage to best serve the radio nerds and industry friends who visit Radio Today frequently. And that also includes an overhaul of how we cover survey results. We are always looking to grow and improve.
We know, from Google Analytics and reader surveys, that many of our regular visitors are on the outskirts of radio; media, music, future on-air talent, marketing, government and even super fans.
Wherever you belong in the radio landscape, we hope you like the new design. It’s less cluttered, more modern, certainly cleaner, and focussed on the stories that matter most at any given time of the day or night.
The team at Radio Today thanks you; our readers, our advertisers, the programmers, PR people, on-air talent, managers and all who continue to support Radio Today – without you, it wouldn’t be possible.
Over the next two weeks, we will be rolling out some great new features and content. Stay tuned.