Gosford Ratings: Star FM takes top spot by a whisker, Gawndy & Ash Pollard still #1 on Breakfast

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Image: Instagram / Star1045

The latest Gosford radio ratings have revealed a new market leader, with NOVA Entertainment-owned Star 104.5 taking the top spot off SCA‘s 101.3 Sea FM.

Star 104.5 has rated #1 Overall among People 10+ for the first time in the station’s history, despite falling to 16.7% (-0.6) of surveyed listeners.

Former leaders Sea FM copped a slightly bigger downturn, falling to 16.6% (-1.3), leaving barely a whisker between the two stations.

“Wow. What a moment!” said Star market lead and commercial director Paul Moltzen.

“For the first time in our history, we are ‘number 1’. I couldn’t be happier for every single person involved and I thank all our clients and listeners for joining us on our journey.

SCA’s 107.7 2GO came in third overall with 10.8% of respondents (-0.9).

triple j had the biggest gain of any station, rising to fourth spot on 8.7% (+2.0).

The latest ratings also confirmed that Daniel ‘Gawndy’ Gawned has now spent three years at #1 on Breakfast at 101.3 Sea FM.

In the latest survey for the NSW Central Coast, Gawndy took the #1 spot with co-host Ash Pollard, with their show most listened to by 17.6% (-1.2), outperforming the stations overall result of 16.6%.

https://www.instagram.com/p/BosXAWih25W/?taken-by=seacentralcoast

Hot on their heels is Star’s Brekky team of Rabbit and Julie Goodwin with 16.4% (+0.4).

Ben and Liam on triple j pulled themselves up into third spot with an impressive result, finishing with 9.8% (+2.8), ahead of 2GO Breakfast.

Meanwhile, Hughesy and Kate remain the most listened to show on Drive, winning the slot of Sea FM with 19.4% (-0.6).

“The strength of the broadcasting in Gosford is reflected in our upcoming Australian Commercial Radio Awards (ACRAs), with 16 finalists from the region competing for a coveted ACRA at the awards on the 20 October,” said Commercial Radio Australia CEO Joan Warner.

The latest survey for Gosford was conducted by Xtra Insights between September 10 and 29, with 1,200 participants.

Gosford is the 76th regional survey to be released since the industry body RA introduced a new system for regional radio ratings which allowed smaller radio markets to undertake more regular, reliable and cost-effective audience measurement.

As with Xtra Insights other regional surveys, the results do not produce a traditional share figure, but rather a figure of the station most listened to over a certain period.

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Paul Harvey
9 Oct 2018 - 5:58 pm

Wow, hasn’t 2GO breakfast fallen into a heap! Great management decision!

Simon M
10 Oct 2018 - 3:48 pm

Paul Harvey you are wrong 2GO breakfast gained more listeners than last year when those other two has beens were on. For a new program to attract more listeners than one that had been broadcasting for as long as it has would be seen as a success so early in the piece

Samuel
10 Oct 2018 - 6:46 pm

What has happened to the once powerhouse 2GO. What’s next to drive it into the ground?

Buy a baby
10 Oct 2018 - 11:44 pm

Interested to know how Simon figured more listeners from a smaller number? Also where the ‘has beens’ attitude comes from, or whether that’s learned rhetoric. A failed star jock and a comedian with no radio sensibilities and a regional sounding anchor does not a grower show make

Sam
11 Oct 2018 - 4:14 pm

SCA have ruined GO what a tragedy

JOKE
12 Oct 2018 - 11:42 am

You have to ask yourself what is happening in that joint, even the RDS says ROCK when Buble’ is playing. People are pretty troubled about the way Sarah was removed, you can’t talk it away either. Her strength of character and confidence made her a role model to woman for 30 years. I don’t think they realised really what that meant in a market like that one. It used to be a fabulous big 10 + station with plenty of metro grade folks and you could have it on with the kids in the car. Now it’s a cross formatted, grunge footy station dressed in a Bee Gees outfit. I just read a presser that said. BMAD up WOW… day jocks propping up your breakfast show? says it all.

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