Gold104.3 announces Christian O’Connell Breakfast show marketing campaign
Christian O’Connell is ‘Ready For Melbourne’ in Gold104.3‘s latest marketing campaign, with the first TVC now live.
The campaign is set to roll out in phases across TV, outdoor, transit, digital and social, and represents one of the largest investments in market by ARN.
The campaign follows the storyline of Christian being tutored in a series of Melbourne entrance exams by his new sidekick and Victorian native Cacklin’ Jack Post.
“This campaign is a significant media investment to launch Melbourne’s newest Breakfast show and aims to build familiarity with Melbourne for The Christian O’Connell Breakfast Show,” said ARN chief marketing officer Anthony Xydis.
“Leveraging GOLD104.3’s established strength and popularity in the market, it was incredibly important that the creative elements of this campaign reinforce a simple key message that emphasises Christian’s unique Breakfast show is ‘Ready for Melbourne’.
“We wanted to share the honesty of Christian’s personality in his move to Melbourne, and his chemistry with Jack is a great glimpse into the show’s entertainment factor for audiences.
“The campaign is a key part of ARN’s strategy for GOLD104.3 in 2018 and reflects an ongoing investment in marketing nationally and in the competitive Melbourne Breakfast market.”
The remaining two TVCs are set to be unveiled on Sunday across free to air TV before Christian starts on Monday.
The first TVC sees Jack quizzing Christian on some facts about Melbourne.
Christian is shocked to find that the best place to find good sausage is his local hardware store.
Check it out below.
Christian and Jack jumped the gun this morning, taking the reigns from fill-in jock Whippy.
The show officially starts on Monday June 4.