Gemma Fordham: “RnB Fridays has become a phenomenon for us”
SCA’s the Hit Network has partnered with MTV to bring their hugely successful RnB Fridays to television screens from next Friday.
MTV Dance will air non-stop RnB music videos from 8am to midnight, featuring some of the best RnB anthems from the early 90s blended with the hits of today.
“We love that so many Australians have embraced RnB Fridays – turning up Blackstreet’s No Diggity and Ginuwine’s Pony is a must for all in the Hit office,” said Gemma Fordham, head of content at The Hit Network.
“RnB Fridays has become a phenomenon for us and we are really thrilled to welcome MTV into the RnB Fridays family.”
The sixteen-hour weekly co-branded programming block will be accessible through multi-platform, cross-company promotions, on-air, online and through social platforms.
Fridays have quickly become the most listened to day of the week on-air across the Hit Network’s 43 stations nationwide. The partnership will serve to take the existing cult fixation and bring it to life with music videos.
“RnB Fridays has been a massive success since it hit the airwaves in 2015 and Australia just can’t get enough of it,” said Simon Bates, vice president, head of MTV Asia Pacific.
“We are super excited to partner with Southern Cross Austereo and their Hit Network to bring this music phenomenon to MTV Dance every Friday,” he added.