FIRST LOOK: New TVCs for Kyle & Jackie O

ARN has launched a new TV, digital and social campaign for KIIS106.5’s Kyle & Jackie O show.

The three 15 second TVC’s, by creative agency JOY, uses real conversation and responses from participants to find out what they think of the #1 FM breakfast show hosts behind a two-way mirror.

From suggesting Kyle has what it takes to be a plus-sized model through to describing the duo as the ‘Donald Trump’ of radio, nothing was off limits for the group, and no-one was holding back.

The three TVC’s released today are the first in a series – ARN said more creative is to be released over the coming weeks.

ARN’s CMO Anthony Xydis stated that in a noisy market, ARN wanted a campaign that would stand out for both KIIS 1065 and Kyle & Jackie O, showcasing the irreverence and cheeky side of both brands.

“We wanted to take audiences behind the scenes and reveal more about what makes Kyle & Jackie O so unique. We used a real focus group because genuine reactions from both the group and Kyle & Jackie are funnier than anything we could have scripted and whether they were lovers or haters, what everyone can agree on is there is only one Kyle & Jackie O,” he said.

TVC#1 – ‘Fat’

TVC #2 – ‘Trump’

TVC #3 – ‘Dumb’

The digital and social campaign today and the television campaign hits screens this Sunday and follows the launch of the KIIS 1065 ‘There’s only one Kyle & Jackie O’ outdoor campaign on January 22.

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