First Impressions: Moonman in the Morning
Triple M Sydney debuted its new Breakfast show today, with Moonman in the Morning replacing The Grill Team after nine and a half years.
As its name suggests, the show is built around Melbourne-based comedian Lawrence Mooney, who moved from Triple M Brisbane after helping its The Big Breakfast to a market leading position in 2018.
He’s joined by former 91.9 Sea FM Brekky host Jess Eva, who recently starred on the 2018 edition of Nine’s The Block, while Chris ‘Pagey’ Page and Gus Worland remain from the old guard.
Moonman and the Morning made its debut a week before the first ratings period for the year gets underway, perhaps giving Triple M the opportunity to do some sampling.
Overall it was a strong first show, with the four members having good chemistry. Lawrence is a consummate professional so its little surprise that he was able to find his feet almost immediately, and he brought plenty of his own personality to the show on day one.
Despite being from Melbourne, touring Australia with his comedy shows down the years allowed Lawrence to effortlessly rattle off local anecdotes, even tying in his own experiences at Rooty Hill RSL into his Malcolm Turnbull impersonation segment.
Speaking of impersonations, his ‘Russell Crowe‘ was also very funny, used in a segment about NRL player Dylan Napa‘s sex tape.
Queenslander Jess is also looking like a great addition to the show, with radio experience showing through. It was clear from the start that she’s not just there to make up the numbers.
The show covered plenty of other topical content including the new season of I’m A Celebrity, Bernard Tomic‘s explosive press conference after losing in the Australian Open last night, and a hilarious ‘You Can’t!’ segment on Karl Stefanovic splitting from his ex-wife Cassandra (which they played twice).
It also covered the more serious trending topic of pill testing, with Lawrence and Gus butting heads with differing points of view and sharing their experiences with their own kids going to music festivals.
They also teased a million dollar giveaway, sounding similar to a promotion currently running on WSFM.
It was a fairly music-heavy show, with around eight songs spun per hour, clearly as a means of easing the new team into the shift together. It sounded similar to the Pure Gold Breakfast format.
The Grill Team held a fairly consistent 5-6% share last year, so ensuring that the Moonman in the Morning team doesn’t lose any of that audience will be priority #1 for SCA.
From there it will be interesting to see where they will pull listeners from.
New audience could potentially cross over from WSFM with the new show having some similarities to Jonesy & Amanda, or even from 2DayFM if its new show doesn’t stick this year.
Overall it seems to be a show that’s put together well, and given time should perform strongly. The turnaround on Triple M Brisbane last year is clear proof that with the Moonman at the helm, anything is possible.