Law of Candour
‘When you admit a negative, the prospect will give you a positive.’  Al Ries & Jack Trout from their famous book ‘The 22 Immutable Laws of Marketing’ The ...
Your ‘Top 5’ FM stars
The feedback and comments we received on Brad March's Top 30 FM Stars of all-time list was enormous. Lists being subjective, we knew that there would be differing views, and there certainly ...
Beyond Radio : Linc Kelly
In 'Beyond Radio' we profile people who have translated successful careers in radio into spectacular ventures beyond radio. It is easy to observe issues and opportunities in society where ...
Radio myth-buster #1
Time to put on the beret, overalls and safety-glasses, and blow-up some radio myths. Those musty, dusty, ingrained bits of radio folk-wisdom that have been around forever, but proven to be ...
Who is your #1 ?
Brad March has named his all-time Top 30 FM list below – and it certainly has caused some debate. We would like to hear your comments on the list, and we have also launched a new poll this ...
Absence of Leadership
The world of social media is fraught with danger, both for the media, for brands and the public more generally. Last week, a Wollongong man found himself in trouble after making abusive comments ...
Traffic Jams
Rick Wade is MD & Founder of Traffic Jams. Format-targeted traffic beds with integrated sound effects. They're FREE to download any time, and as often you like, so set your station apart ...
A Voiceover story
Never let distance get in the way of a good promo, Brendan Tacey, National Head of Production for Southern Cross Austereo explains; Nick Tate is an experienced voiceover who normally resides in ...