DMG goes ‘Smooth’

The industry rumour-mill is in overdrive that DMG will be relaunching Sydney's 95.3 FM and Melbourne's 91.5 FM as 'Smooth 95.3' and "Smooth 91.5' within days.

The domain names smooth953.com.au and smooth915.com.au have both been registered by a third party, and are presently 'dark' awaiting the relaunch of the stations.

 

 

An insider at DMG has confirmed that staffing changes (here) over recent days are among the final adjustments prior to the stations being relaunched with their new identity, and that as yet there has been no official internal announcement from DMG management to staff.

This week saw the departure of a number of on-air staff from DMG in Melbourne and Sydney: announcer Anthony Maroon, and journalists Denee Savoia, Nikole Gunn, James Lake and Bree Roberts.

The new 'Smooth 95.3/91.5' format is likely to be broadly what the stations are presently airing, or in line with what the stations are currently airing on their evening 'Wind-Down' program. Either position, whilst slightly different in feel, would be best described as 'Variety AC' with a 40-54 female target.

Take your pick below, both are sample hours from 91.5 and 95.3 presently. The first hour, is the currently airing daytime format, and the second is an hour of the current evening 'Wind-Down' show. The new 'Smooth' brand appears certain to be one of these two options.

FORMAT 1    
     
Song Artist Era
     
Kiss on my list Hall & Oates 80s
All cried out Alison Moyet 80s
Wicked game Chris Isaak 90s
Come said the boy Mondo Rock 80s
Stuck with you Huey Lewis 80s
In the air tonight Phil Collins 80s
Everywhere Fleetwood Mac 80s
Love of the common people Paul Young 80s
When a man loves a woman Percy Sledge 60s
Dancing on the ceiling Lionel Richie 80s
Over you Roxy Music 70s
Don't let the sun go down on me Elton John/George Michael 90s

 

FORMAT 2    
     
Song Artist Era
     
Live to tell Madonna 80s
Year of the cat Al Stewart 70s
Against all odds Phil Collins 80s
It's different for girls Joe Jackson 80s
Best thing that ever happened to me Gladys Knight & the Pips 60s
She's gone Hall & Oates 70s
Every rose has it's thorn Poison 80s
My baby just cares for me Nina Simone 80s
Save a prayer Duran Duran 80s
Dream Weaver Gary Wright 70s
Joanna  Kool & the Gang 80s
New kid in town Eagles 70s
A different corner George Michael 80s
     

 

 

 

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