Staff Writer
Staff Writer

Dean Buchanan on disrupting the radio landscape on Game Changers: Radio

Game Changers is back with the industry’s biggest names in Australia, the US, Canada and New Zealand all coming up this year.

This week, a masterclass in strategy, positioning, marketing warfare and the art of programming to win with the former head of content for the Nova network, Dean Buchanan.

Even if you’re not a radio nerd, this interview is an incredible insight into the thinking and strategies needed to launch a media brand.

Enjoy!

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Recent comments (4)
Eric
5 Feb 2018 - 12:30 pm

Easier said than done. Nothing new here other than basic radio 101.

Simon
5 Feb 2018 - 3:17 pm

Might be easier said than done Eric, but that the fact is that it was done successfully by the DMG peeps so credit where its due. And \it changed plenty in terms of how the other networks , particularly Austereo, operated at the time. I should know, I was at Austereo then and whilst Nova didn’t kill us, they definitely hurt us and we had to change how we operated.

Paul
6 Feb 2018 - 1:14 pm

I think a certain Scott Muller deserves the credit for Nova Sydney.
He took it to Number One not Dean. Full credit to Scott.

Ryan
14 Feb 2018 - 8:47 am

First podcast I’ve ever listened to completely and enjoyed, well done Dean and Craig! I couldn’t agree more Tripe J is a real threat and opportunity for the commercial stations in Australia if only someone was brave enough to play in their sandpit like Nova back in the day!.