DAB+ Survey 2 Results: Edge Digital notches up 100,000 listeners in Sydney
Traditional radio isn’t the only one crunching the numbers today, with GfK also releasing the second DAB+ Survey results of 2018.
In Sydney, Edge has pulled away as the top digital station in the capital city as cumulative audience numbers tick over 100,000. Coles Radio and Oldskool Hits Radio also made impressive gains, while the Greatest Hits format has edged forward as the most popular of the Triple M digital stations.
A gain of 19,000 listeners wasn’t enough for Easy Hits Radio to help it claim the number one spot in Melbourne, with that title instead going to Coles Radio. A 12,000 increase by MMM Classic Rock also means the competition at the top is becoming more fierce.
The three horse race in Brisbane continues, but this time around smooth has won it by a nose, with 11,000 listeners gained over the Survey 2 period.
Double J recorded a significant fall in Adelaide, leaving listener favourite The 90’s iHeartRadio to edge ahead. Meanwhile, Perth listeners are proving to be a very zen bunch, with Buddha Hits Radio claiming the top spot ahead of Easy Hits Radio.
SYDNEY #1: Edge Digital
MELBOURNE #1: Coles Radio
ADELAIDE #1: The 90’s iHeartRadio
PERTH #1: Buddha Hits Radio