Staff Writer
Staff Writer

DAB+ Survey 2 Results: Edge Digital notches up 100,000 listeners in Sydney

Traditional radio isn’t the only one crunching the numbers today, with GfK also releasing the second DAB+ Survey results of 2018. 

In Sydney, Edge has pulled away as the top digital station in the capital city as cumulative audience numbers tick over 100,000. Coles Radio and Oldskool Hits Radio also made impressive gains, while the Greatest Hits format has edged forward as the most popular of the Triple M digital stations.

A gain of 19,000 listeners wasn’t enough for Easy Hits Radio to help it claim the number one spot in Melbourne, with that title instead going to Coles Radio. A 12,000 increase by MMM Classic Rock also means the competition at the top is becoming more fierce.

The three horse race in Brisbane continues, but this time around smooth has won it by a nose, with 11,000 listeners gained over the Survey 2 period.

Double J recorded a significant fall in Adelaide, leaving listener favourite The 90’s iHeartRadio to edge ahead. Meanwhile, Perth listeners are proving to be a very zen bunch, with Buddha Hits Radio claiming the top spot ahead of Easy Hits Radio.


SYDNEY #1: Edge Digital

 


MELBOURNE #1: Coles Radio


BRISBANE #1: Smooth


ADELAIDE #1: The 90’s iHeartRadio


PERTH #1: Buddha Hits Radio

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Recent comments (6)
Dean
24 Apr 2018 - 11:33 am

Can someone tell me why we have Coles CBD and Coles TAS on Brisbane DAB+? Seems odd as the clarity of these stations, I can’t imagine people would be listening to. And double up of 4BC and Macquarie Sports? Why don’t they broadcast alternate stations on these? Digital is somewhat disappointing in Brisbane, and I find i’m always brought back to the main stations anyway.

Thanks,
Dean.

Adam
24 Apr 2018 - 1:59 pm

I agree Dean it’s strange to have Coles TAS and there are a couple of other double-ups which seem like a waste of DAB space. But I find the opposite, I never listen to the main FM stations anymore, I just can’t tolerate all of the talk and fake comedy and endless ads. I’m on DAB 100% of the time these days – mainly Smooth, Easy Hits, MMM Greatest & Classic Rock. Even when I listen to 4KQ it’s via DAB.

michael
24 Apr 2018 - 10:49 pm

When will Gorilla, Dance, Fun and Zoo super digi be shown in the ratings? Surely these stations would add at least another 50-70,000 listeners to the overall Sydney ratings. They are all excellent sounding stations with a good variety of music and genres produced by the Supernetwork.

Mick
25 Apr 2018 - 10:33 am

Michael, have a listen to Dance some time today. Then tune in the same time tomorrow. Sound familiar? They play the same song at the same time EVERY day.
There’s no variety at all. It’s constant repetition.
I suspect Fun may be the same.

The actual radio nerd
29 Apr 2018 - 2:37 am

@michael, they are not included for the same reason their parent AM station 2SM isn’t included, they don’t pay to play.

Michael
30 Apr 2018 - 1:14 pm

@the actual radio nerd, I can understand 2sm not being included in the Sydney ratings but I would have thought paying to have the 4 digital stations in the DAB+ would make sense for the supernetwork. This would give the sales team more revenue per advertising spot.

It would also be a gauge as to what formats are more popular than others and how well they are doing against the opposition.