DAB+ Survey 1 Results: Did Coles Radio continue their dominance?
Traditional and digital radio are now seen as equal, with GfK also releasing the first DAB+ Survey results of 2018 today. Did Coles Radio continue their dominance? How much did cumulative audience numbers increase by for each station in the new year? Let’s find out…
In Sydney, Edge has leveraged the gains the station made at the back of 2017 to claim an early victory in Survey 1 of this year. ABC Jazz remains a strong contender, while the race for third place has narrowed thanks to gains made by Double J, The 80’s iHeart Radio, Triple M Classic Rock and Triple M Greatest Hits.
The tussle between Double J and Coles Radio continues in Melbourne, with the ABC station beating out the supermarket giant this time around. A 20,000 listener gain by iHeart Radio’s 80’s offering to land them in the #2 spot is hard to ignore – and means 2018 may see more competition than ever before.
There’s a three-way tie for the top spot in Brisbane, with Double J, ABC Grandstand and Coles Radio all edging forward – but they’re followed by some close competition from the likes of triple j Unearthed, The 80’s iHeartRadio, Triple M Classic Rock and Smooth.
Adelaide digital radio listeners are still opting for classic tunes, but they’ve chosen The 90’s iHeartRadio over last survey’s winner Oldskool Hits Radio. Double J also tied for first, while Coles Radio was just 2,000 cumulative listeners behind.
It continues to be neck-and-neck in Perth, but Coles Radio has emerged as the winner at the start of 2018. Last survey’s dual-winner Buddha Hits Radio remains strong, while Double J also made an impressive gain.
SYDNEY #1: Edge Digital
MELBOURNE #1: Double J
BRISBANE #1: Coles Radio / Double J / ABC Grandstand
ADELAIDE #1: Double J / The 90’s iHeartRadio
PERTH #1: Coles Radio