DAB+ Survey 1 Results: Did Coles Radio continue their dominance?

Traditional and digital radio are now seen as equal, with GfK also releasing the first DAB+ Survey results of 2018 today. Did Coles Radio continue their dominance? How much did cumulative audience numbers increase by for each station in the new year? Let’s find out…

In Sydney, Edge has leveraged the gains the station made at the back of 2017 to claim an early victory in Survey 1 of this year. ABC Jazz remains a strong contender, while the race for third place has narrowed thanks to gains made by Double J, The 80’s iHeart Radio, Triple M Classic Rock and Triple M Greatest Hits.

The tussle between Double J and Coles Radio continues in Melbourne, with the ABC station beating out the supermarket giant this time around. A 20,000 listener gain by iHeart Radio’s 80’s offering to land them in the #2 spot is hard to ignore – and means 2018 may see more competition than ever before.

There’s a three-way tie for the top spot in Brisbane, with Double J, ABC Grandstand and Coles Radio all edging forward – but they’re followed by some close competition from the likes of triple j Unearthed, The 80’s iHeartRadio, Triple M Classic Rock and Smooth.

Adelaide digital radio listeners are still opting for classic tunes, but they’ve chosen The 90’s iHeartRadio over last survey’s winner Oldskool Hits Radio. Double J also tied for first, while Coles Radio was just 2,000 cumulative listeners behind.

It continues to be neck-and-neck in Perth, but Coles Radio has emerged as the winner at the start of 2018. Last survey’s dual-winner Buddha Hits Radio remains strong, while Double J also made an impressive gain.


SYDNEY #1: Edge Digital


MELBOURNE #1: Double J


BRISBANE #1: Coles Radio / Double J / ABC Grandstand


ADELAIDE #1: Double J / The 90’s iHeartRadio


PERTH #1: Coles Radio

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Recent comments (3)
Barry
14 Mar 2018 - 10:25 am

Not a bad result all round for a medium that the operators don’t promote – not even a little bit. Can’t believe even the AM music stations like 4KQ and Cruise do nothing to promote the fact they are on DAB+.

Most people don’t even know it exists!!!

I can’t understand why nobody is running an education campaign like they did for Digital TV.

Anthony The Koala
14 Mar 2018 - 4:53 pm

I would like to know the breakdown of DAB+ listeners according to established AM and FM stations.

For example 2CH rates slightly below 4. Despite this, 2CH’s DAB+ channel has the highest bitrate at 128kbs well above the bitrates of the DAB+ only channels and other DAB+ channels based on the established AM and FM stations. In other words, 2CH has the best audio quality on its DAB+ channel.

If there are ratings for ALL the DAB+ channels, what would the ratings be for 2CH and Smooth on DAB+.

Thanks,
Anthony of exciting Belfield

Seagull
20 Mar 2018 - 12:03 am

Why Macquarie Radio doesn’t have The Greatest Hits of All Time on DAB+ is a mystery.
It would certainly rate much better than NTS.