Crocmedia and the Footy Record
Crocmedia has expanded its empire with the acquisition of the AFL’s iconic Footy Record, which has been going around for more than 100 years.
The owner of SEN 1116 has entered into an agreement with the League to acquire the AFL Publications business.
Crocmedia chief executive officer Craig Hutchison says the acquisition represented a key strategic opportunity to deepen Crocmedia’s AFL association.
“The AFL Record is one of the oldest magazines in Australia so it’s a great privilege to become its custodian into the future.”
“It complements our broader suite of AFL assets including our flagship AFL Nation game-day call and allows us exciting opportunities to integrate our brand partners across multiple touch-points to connect with footy fans.”
AFL general manager commercial Kylie Rogers says the agreement will ensure the AFL Record remains a core part of the match-day experience for footy fans.
“The AFL Record is an essential part of the experience of attending a footy match.”
“Crocmedia is a leader in content production and publishing, they will ensure the AFL Record continues to evolve, grow and succeed.”
Crocmedia will produce the AFL Record from Season 2019 onwards.