Cherie Romaro appointed GM of Sydney’s 2CH

Australian programming veteran Cherie Romaro has been appointed to the role of general manager at 2CH.

CEO of EON Broadcasting Group John Williams today announced Romaro’s appointment to Sydney’s 2CH as well as its digital stations.

Romaro was the first female music programmer, program director and general manager in Australia.

Cherie has, with the exception of the Nova Network, worked in every format, in every major market, and every network in the nation.

“Cherie comes to us with a very impressive media track record both in Australia and Internationally,” said Williams.

“Her previous experience includes senior management, programming and marketing roles with (Foxtel) ARENA and Weather Channel, 2MMM FM, 2DayFM, NRJ Paris France and MIX 106.5 Sydney.

“She was also National Programme Director for the Australian Radio Network Gold and MIX formats and ARN Group General Manager Marketing Promotions, Research and News.”

Romaro recently returned to Australia to work as media consultant after taking a break from her career in 2011 for family reasons.

“I am looking forward to leading the team at 2CH, working closely with them to build on their past work and create a great radio station, specifically targeted to Sydney’s “Baby Boomer” listeners,” she said.

“In the past music formats on AM have been challenging, however with the introduction of DAB+ it provides 2CH with an opportunity to evolve its current format to further appeal and attract new listeners and advertisers to 2CH, 1170 on AM and DAB+.

“This was an opportunity to return to radio in Australia and a challenge I really wanted. It will be a privilege to work with such an iconic radio brand.”

Earlier this year Cherie was named on Radio Today‘s most successful Australian radio programmers of all time.