An arranged marriage is a type of marital union where the bride and groom are selected by their families. It’s still common in some cultures, including radio and television, where ...
For most of you, New Year resolutions feel like a forced, trite way to make a change. In fact, you may have already given up on the whole process. After all, if you really wanted to change, why ...
In many ways, we tell our listeners what we think of them. They can sense it when we think of them as a large mass of audience, used to provide an object for our own brilliance. They feel ...
The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax and take it easy. Most of the staff wants ...
As a personality brand, you know how important it is to create a connection with your audience. It’s what we do on the air every day, and what we strive to do online and via social media.
When it comes to building your personality brand, we tend to think about the obvious: How we sound on the air, how tight ttings sounds, making sure those publicity photos catch the good side.
How many times do you wish you could get that air personality to say exactly what you want them to? Or make them say it just a little differently? More effectively?And wouldn’t it be great ...
Love him or hate him, he’s the winner. Donald Trump defeated everyone to win the most powerful position in the world. What can broadcasters learn from it? How can you be more like Trump to ...
Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear them complain about not having promo tools, ...
A priority for air personality should be an intense focus to create unique, original content from their personal lives and observations. The problem is most talent doesn’t ...
Most personalities have great (or at least good) moments on the air. However, many of those moments fall flat, or completely fail because they’re out of synch with their air personality ...