Greg Smith

How Good Is Your TV Spot?
Over the years I’ve had a love-hate relationship with Advertising Agencies or Media Agencies when it’s come time to create the all-important TV ad for my radio station. I’ve met ...
We Play More Music Than You Do
Using research to find out what’s really important to a music station’s target audience usually throws up ‘Plays a Lot of Music Without Interruptions’ as a top ranked ...
An Insight into Jon Coleman: Part 2
In part 2 of  An Insight into Jon Coleman, we explore how Coleman Insights has been the innovator when it comes to media research worldwide. It will explore some of the common mistakes or ...