Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

Don’t Just Analyse-Synthesise & Conceptualise!
What happens when any kind of listener research or feedback comes in the door? We analyse it of course. But that's not enough! Why do we also need to "Synthesise & Conceptualise"?
Is Talent the New Strategy?
After survey, station & group execs and consultants disappear for a day or two of the programming "strategy" meeting. Calendar the next one after Survey 1 Tues 11 March. Must be ...
Do Your Fans Think You Rock?
The #1 challenge in any listener research & feedback program, is keeping your fans entertained and coming back for more. People's attention spans are short with busy lifestyles, marketing ...
Personality Research Secrets Revealed! pt 2
There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world …). But what really goes on behind the ...
Personality Research Secrets Revealed! pt 1
There's no hotter topic right now than the personality show dramas, spearheaded by the epic Kyle & Jackie O saga (cue v/o "In a world …). But what really goes on behind the ...
Time to Play SWOT!
It's mid-October, and several major show changes already announced for 2014. This could be the biggest upheaval in the commercial landscape since the Nova launches, especially in Melbourne. ...