Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

In The Loop
This has no connection with the very funny movie about British politics! It is about The Loop that drives our actions every minute of every day, conscious and unconscious, and has a major impact ...
Radio myth-buster #2
Don’t listen too closely to your active listeners – they’re too biased! Traditional thinking says focussing too much on your core listeners will lead you down the path of ...
Radio myth-buster #1
Time to put on the beret, overalls and safety-glasses, and blow-up some radio myths. Those musty, dusty, ingrained bits of radio folk-wisdom that have been around forever, but proven to be ...
What’s your obsession?
My first article outlined the 5 Radio Brand Essentials. #3 focussed on how content is the strategy, and #4 on how you need “right-brain” intuition and thinking to create the content. ...
5 essentials for every radio brand
  In this rapidly changing media and general economic environment, I suggest there are 5 key principles for growth over the next 5 years. 1. Think of your radio brand as an app: a smartphone ...