Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

Research Decoded #1: The Psycho Word
Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths. In this new series, I’ll cut through the technical buzz words, to ...
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block. But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
Your CHR Couch Potato Guide To The Big Game
Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later ...
Strategy Playbook: #2 Content-Cume vs. Passive-Habit
Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities. How to lay your strategic foundation, by understanding the real drivers of our ratings ...
Strategy Playbook: #1 Ratings Realities
In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy. In commercial radio, content success is ultimately ...