Eriks Celmins
Co-Founder and Insights Director klzii.com
Eriks Celmins was a foundation member of the team that built and launched Nova, and was responsible for scoping, performing and analysing the research used to build the brand. Eriks has programmed multiple formats in Sydney, Adelaide and New Zealand.

He has consulted stations and conducted research projects in Australasia, SE Asia, the UK and Europe. Eriks is Co-Founder and Insights Director of klzii.com.

Eriks's articles

Everyone Has A Story
Stories or Stats? Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it’s often difficult to resist the forces of hard data ...
5 Essentials for Year 5
When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and ...
Confessions of A Diary Keeper
Each survey day generates great heat and emotion, as revenue and reputations go on the block. But what’s often forgotten in the rush, is how the cold numbers actually come from real people. ...
Research Decoded #3: Share Delight
Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share. Last time, we explored how it all starts with Cume But what happens next ? Once ...
Research Decoded #2: Cumulatively-Speaking
It all starts here. Without Cumulative audience, there’s nothing – it’s the essential fuel of radio audience measurement. Next in my series on decoding common research jargon, ...