Sales

Heart of the Matter
I meet with a good friend of mine for dinner on a regular basis – he works in an industry far removed from advertising sales. Recently he explained to me that he wanted to learn how to sell ...
Everyone Sells
Everyone at your radio station sells. I’m not concerned with what job people actually do at your station but ultimately they’re all selling something, and they’re selling ...
What You Give is What You Get
We can all turn any setback into our favour by making the effort to find something positive about it. This may be demanding but in the end it is by far the best course of action to take.
People Pleasing
I noticed an advertiser using the tagline “Life’s much more interesting when you’re direct”. I suspect the advertiser wasn’t really referring to anything ...
Success 101
Beware how you take away hope from another human being today. Be aware above all if it is you insidiously doing the injury to you.
Shades of Grey
Lord knows we need heroes. Courageous, self-sacrificing people. Setting examples for all of us. Everybody loves a hero. People who teach us how to hold on a second longer. I believe there’s a ...