Promotions

you know you work in…
The promotions department is the weird department that seems to have things fall into it that just don’t seem to definitively fit into anyone else role. From a bit of marketing, to helping out ...
You have to find your point of difference!
Every station has promotions. From holidays, to tickets to local events, every week every single station is giving away prizes in hope that the prize becomes an extra incentive to engage and ...
Promotions 101: back to basics
Sally Dobson is best-known for her work with ESP, initially with Greg Smith, and later with Brian Ford. Sally left ESP in 2011 and, with her partners, owns three radio stations in Australia ...
Roll up Roll up!
  Rob McCasker is a former radio programmer and now freelance writer, here he offers his views on Fitzy & Wippa's recent story arc around bringing the world's shortest man ...
Prize Winner travel nightmares
Keiran Beasley is a former senior promotions and marketing executive with Austereo and DMG Radio, who now runs Pitch Group, and represents iMAR Entertainment in Australia. Australia’s ...