Breakfast Radio all over Television
For some time the radio industry has argued that the viewing audiences for breakfast television shows are very small by comparison with breakfast radio shows, however it has largely been a point missed by the mainstream media. In todays Fairfax papers, Michael Lallo has written an excellent article noting this, read it here.
Increasingly over the past decade, breakfast television has based their content, tactics and style largely on radio breakfast shows, and they do this very well. However, breakfast is radio’s main game and whilst the television shows can battle with each other, they should be analysed with the knowledge that their viewership is well down on radio's listenership in this timeslot.