Boof on Macquarie Sports Radio
Macquarie Sports Radio has shrugged off questions about its viability in a crowded sports market and has signed up a big name for this summer’s cricket broadcasts.
Former Australian cricket coach Darren Lehmann is joining the team as an expert commentator for coverage of international and Big Bash cricket.
“I am pleased to welcome Darren Lehmann to our team,” said Macquarie Media CEO Adam Lang.
“Not only is he a true Australian character, he has a unique perspective as both a former player and coach, and will now be able to share his expertise with listeners on our new network, Macquarie Sports Radio.
Our commentary team has become established as one of the favourite destinations for cricket fans across all formats of the game. Our audiences love the passion, enthusiasm, insight and professionalism that Macquarie Radio’s Summer of Cricket team brings and we look forward to growing that further across the next six years.”
The 48-year-old, who played 27 tests and 117 one-day internationals will share his vast experiences as a player and coach.
“I’m excited to be joining Macquarie Radio’s Summer of Cricket and can’t wait to get started. It’s a great team and we’re going to have a lot of fun.”
“It’s an opportunity for me to share an insight into how the Australian team runs and the intricacies of each player. I love the game I played and coached and want to see it continue to grow.”
In June, CA signed six-year radio rights deals with Macquarie, ABC and Crocmedia.
Macquarie Sports Radio is set to cover men’s and women’s international cricket, as well as the KFC Big Bash League, which kicks off on December 19 at the Gabba.