Big changes for 96FM Perth
ARN has listened to Perth’s feedback and responded, shifting its music to focus more on pop rock/modern rock, giving 96FM a unique music position in the market and reigniting the strength and heritage of the brand.
To coincide with the format change, 96FM has launched an outdoor and digital marketing campaign, inviting listeners to “Experience the Change” and introducing “Perth’s Real Gold”.
In a statement, ARN said that 96FM Perth’s Real Gold is all about the music, better music and more of it with a whole new playlist and the return of the ‘No Repeat Workday’ guarantee.
The station’s news service, previously sourced from 6PR, service will also be improved.
On the changes, ARN national content director, Duncan Campbell said: “We’ve changed the music on 96Fm in response to listener feedback and we’re confident that Perth will love the new sound. We’ve embraced the rock heritage of the original 96FM, playing only Perth’s Real Gold with the return of the always popular ‘No Repeat Workday’.”
With the internalising of their news service, two new journalists join the team this week.
Broadcasting from the station’s East Perth studios, journalists Kema Rajandran Johnson and Maddie Burke will deliver “the highest quality local news” to Perth listeners.
Kema Rajandran Johnson, already a familiar voice amongst the breakfast team, will continue to update listeners during the Carmen & Fitzi Breakfast show. Kema joins the news team from 6PR where she began her career working as a producer before moving into the newsroom as a reporter.
Another popular Perth news favourite, Maddie Burke, will also join to the 96FM team, delivering news in drive. Maddie spent five years as the breakfast newsreader at Nova 937, and more recently hosted shows on 6iX and Coast FM.
Popular breakfast hosts Carmen & Fitzi will continue to entertain in the breakfast spot, engaging and connecting with listeners each morning.
“This is exciting for 96FM and for Perth audiences, and when they experience the change they’ll hear a playlist full of the music they love,” Campbell said.
“We also welcome Kema and Maddie to the 96FM news team and, in doing so, increase the quality of our news service and further strengthen our local connection with our audience.”