Beware of Ryan Rathbone

 

Ryan Rathbone is the Content Director of ARN’s MIX 106.5 in Sydney.

If you’re competing against Ryan Rathbone, you need to know that he’s one of the brightest & most creative programmers in the country today.

I first met Ryan in Rockhampton back in 2003 when I was working as a consultant to RG Capital Radio.  Ryan became PD of SEA.FM & 4RO & I was blown away by his creativity. He reminded me of a young Guy Dobson. 

I said to Rod Brice at the time that Ryan will go all the way. Rod didn’t buy it & I clearly understood his perspective.

Here I was as an esp consultant with all care and no responsibility and Rod, as Group PD of RG Capital Radio, with Ryan’s left field thinking creating all kinds of bushfires for Rod. I have a lot of time for Rod Brice. He had an incredible number of radio stations that he was responsible for & he did a great job steering them in the right direction.

Since 2003 I’ve kept an eye on Ryan’s career and even recommended him for some programming roles. He missed out on one of those positions because he failed the psych test. I wonder how many other creative radio executives fail the same test?

Early last year I asked Paul Thompson who the best PDs were at DMG at the time and he nominated Ryan as one of them. Late last year Duncan Campbell was smart enough to hire him away from DMG into his current role and I’m sure Ryan has created some bushfires for him.

All Ryan has to do now is build the ratings at MIX 106.5 and he’ll make all the Network Group Content Directors nervous.

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