Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.


Tracy Johnson's articles

Santa Gets an Air Check
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money demo. We have to expand ...
USA Sunday Soapbox: Junk Bond Radio
For today’s Sunday Soapbox we welcome Mike Lee from the US. Mike was the co-founder of Brown Bag Productions. He is  a winner of many awards over the years, including the Silver Screen Award, ...
The Power of Super-Listeners
You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. The most important question is whether you ...