Tracy Johnson

Tracy Johnson's articles

The Incredible Power of Features
Most of the time, we make it too complicated for listeners. Programmers and air personalities have a tendency to want to do more. We add more features. More games. More promotions. More contests. ...
How to Use Periscope on Your Show
It’s amazing how quickly Twitter’s new app Periscope has taken off. If you’re not familiar, check it out now. Basically, it turns your smartphone into a live camera instantly, allowing you to ...
7 Deadly Sins of Radio Personalities
If you’re on the air or a programmer responsible for those who are, there are 7 deadly sins that should be purged from your life. Many shows are guilty of all 7. Most commit several on a regular ...
Is Your Show Like Disneyland?
When’s the last time you spent a day or two at Disneyland or Disney World? How did you feel at the end of your visit? Excited? Tired? Worn out? Did you feel like you couldn’t wait to go back? ...
Santa Gets an Air Check
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money demo. We have to expand ...
USA Sunday Soapbox: Junk Bond Radio
For today’s Sunday Soapbox we welcome Mike Lee from the US. Mike was the co-founder of Brown Bag Productions. He is  a winner of many awards over the years, including the Silver Screen Award, ...
The Power of Super-Listeners
You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. The most important question is whether you ...