Tracy Johnson

Tracy Johnson's articles

Pick a Side: Team You vs. Team (partner)
The goal for personalities is to interject your personalities into content. One way to do this is offering diverse perspectives on topics.
Santa Gets an Air Check
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money demo. We have to expand ...
USA Sunday Soapbox: Junk Bond Radio
For today’s Sunday Soapbox we welcome Mike Lee from the US. Mike was the co-founder of Brown Bag Productions. He is  a winner of many awards over the years, including the Silver Screen Award, ...
The Power of Super-Listeners
You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. The most important question is whether you ...