Tracy Johnson

Tracy Johnson's articles

Program Your Best Songs Cushion Weak Elements
You know what your strongest songs are. Or at least you should. If you don’t, then the rest of this article doesn’t matter because you have an un-fixable TSL problem that clock management can’t ...
3 Valuable Insights on Making One-to-One Connections
Wanna win on the radio? Figure out the art of making someone feel good about themselves in your presence. Personal. Relatable. Natural. That’s it. That’s all there is. The rest, as they say, is ...
Fix Your Show One Thing at a Time
Sometimes programmers put too much pressure on talent by presenting them with a long list of things they would like changed about the show. This is almost always a mistake. Of course, you want to ...
Make Sure Every Promotion Hits The Target-Every Time!
The biggest problem with radio’s promotion (and contesting) efforts is the lack of definitive objectives. We launch a campaign and throw it on the air. Even if it sounds good, it may have no ...
Play to Win by Avoiding 8 Not-To-Lose Tactics
It doesn’t matter how how much time you spend massaging the music log. But yes, investing resources on music flow are important. It doesn’t matter how well tested your music library is, or that ...