Tracy Johnson

Tracy Johnson's articles

Ditch the Details: Tell Me A Story
One of the strongest recommendations for virtually all radio stations is to drop the news. Instead, we recommend they ditch the details to tell more stories. The number of listeners tuning in to ...
Anatomy of A Winning Radio Promotion
Z90 San Diego luamched an incredible promotion called Epic 48. The promotion promised an Epic 48 hours for a winner and their guest, but didn’t reveal what would happen until it was experienced. ...
Fix Your Show One Thing at a Time
Sometimes programmers put too much pressure on talent by presenting them with a long list of things they would like changed about the show. This is almost always a mistake. Of course, you want to ...