Tracy Johnson

Tracy Johnson's articles

Podcast Idea: Top 10 Moments
So you want to start a new podcast, but can’t figure out what it should be about. The Top 10 Moments may be just the thing you need to get started.
How On-Air Reaction Depends on Personality Life Stage
Most personalities have great (or at least good) moments on the air. However, many of those moments fall flat, or completely fail because they’re out of synch with their air personality life ...
Why Your Podcast May Be Failing-And How To Fix It NOW
Listeners tune into your show for a few minutes at a time, and just a few times per morning. They may spend 25-30 minutes a day with their favorite show-total. They don’t get enough of you. So ...
A Simple Adjustment To Create External Hooks
What’s the difference in a break that fails and one that succeeds? Sometimes it’s just a matter of creating external hooks, rather than internal hooks.
Ditch the Details: Tell Me A Story
One of the strongest recommendations for virtually all radio stations is to drop the news. Instead, we recommend they ditch the details to tell more stories. The number of listeners tuning in to ...
Three R’s of Dealing With Tragic Events
It’s impossible to prepare in advance for a disaster or tragedy. They’re not on your show prep planning sheets and they aren’t published in the calendar of upcoming events. But you can be ...
The Phone Isn’t Ringing. Should I Panic?
It’s comforting to see a full bank of blinking lines all morning long. That’s instant assurance that the audience is there. Whew! But you also know that volume of phone calls (or emails, or ...
Anatomy of A Winning Radio Promotion
Z90 San Diego luamched an incredible promotion called Epic 48. The promotion promised an Epic 48 hours for a winner and their guest, but didn’t reveal what would happen until it was experienced. ...