Tracy Johnson

Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.


Tracy Johnson's articles

The Incredible Power of Features
Most of the time, we make it too complicated for listeners.Programmers and air personalities have a tendency to want to do more. We add more features. More games. More promotions. More contests. ...
Is Your Show Like Disneyland?
When’s the last time you spent a day or two at Disneyland or Disney World?How did you feel at the end of your visit? Excited? Tired? Worn out? Did you feel like you couldn’t wait to ...
Santa Gets an Air Check
Okay, Santa, here’s the deal. We need to talk. Your ratings aren’t what they used to be. I know you’re doing fine with the younger demographics, but that’s not the money ...
The Power of Super-Listeners
You probably have enough listeners.We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. The most important question is whether ...