Tracy Johnson

Tracy Johnson's articles

The ratings freak out
Ratings freak out is understandable, but management needs to understand the real causes.
Arranged Marriage Morning Shows: Can They Work?
An arranged marriage is a type of marital union where the bride and groom are selected by their families. It’s still common in some cultures, including radio and television, where personalities ...
7 Ways to Gain Listener Credibility
In many ways, we tell our listeners what we think of them.  They can sense it when we think of them as a large mass of audience, used to provide an object for our own brilliance. They feel ...
5 Programming Considerations For Holiday
The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax and take it easy. Most of the staff wants time ...
How to Make A Great Impression on Facebook Live
As a personality brand, you know how important it is to create a connection with your audience. It’s what we do on the air every day, and what we strive to do online and via social media.
3 Promotion Tools Every Personality Needs
Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It’s common to hear them complain about not having promo tools, trinkets ...
Podcast Idea: Top 10 Moments
So you want to start a new podcast, but can’t figure out what it should be about. The Top 10 Moments may be just the thing you need to get started.