Mark Ramsey

Mark Ramsey's articles

What’s Exclusive About Your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of ...
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans ...
How Great Creative Makes Audio Advertising Sexy
Is it important for creative to make audio sexy? Yes, I think so. And Yaman Coskun knows how to do it. Yaman is CEO of Yamanair whose products include Cash by Creative Here’s how to make ...
Radio is Still Tops BUT….
In a November survey by Morgan Stanley (released this week and reported in Quartz, more than 2,000 American adults were asked what audio platforms they used. Their answers:
Your New Car Dashboard Debuts This Month
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the ...
Will Half of Terrestrial Radio Stations Disappear?
Mark Ramsey is a veteran media strategist, researcher, and trend-maker who has worked with numerous media, publishing, and digital brands. He’s a regular on RadioToday and we thank Mark for ...